Facebook is the largest social networking website launched in the year 2004. The number of its active users is 800 million or more. So it is one of the best places for the online marketers to do their business marketing.
Few advantages or benefits of Facebook marketing are given below:
To Reach Wide Range of Target Market:
Initially, the main focus of Facebook was students and young people but now it has users from all the age groups and market segments. Due to large number of users, Facebook is considered to be the most important and feasible medium for online marketing to reach the target customers. Now almost all the major brands have their Facebook pages where their fans can go and ‘like’ their page to get the useful information regarding their product.
Facebook Marketing Creates Awareness:
After the creation of your page, the very next step is to create awareness among the target customers to ‘like’ your page and know a great deal about your product. You can also use sponsored stories and Facebook ads to create this awareness. Target customers are also encouraged to take such measures that will attract their friends and other people to ‘like’ the company’s page too.
It Offers Multiple Platforms for Marketing:
There are three platforms that Facebook is offering to the online marketers for marketing their brand and product. First is Facebook Pages, they are same as that of profiles but the thing that makes them different is that there is no limitation of the number of people or fans that are going to ‘like’ the brand’s or company’s page. Second is Groups, they are basically discussions forum where people can go and discuss the features of the product or brand. Here, both the customers and brand owners have a healthy discussion and useful exchange of information takes place. Third platform is Ads, they are paid and they reach the target customers depending upon the demographics.
Build Customer Loyalty:
In order to build a strong and healthy relationship between the target customers and brand owners, it is inevitable to create a Facebook Page. When there is a relationship of mutual trust among the loyal customers and the brand owners then this relationship will allow the loyal customers to tell about your product to their friends and encourage them to ‘like’ the company’s page.
Important Source to Gain an Insight:
As Facebook marketing allows direct and strong relationship between the customers and the brand owners, so the customers feel free to give feedback, suggestions and point out if there is any area that needs an improvement. This will help the brand owners to get the useful ideas to improve their product and to achieve good productivity and sales and by this they can also win the customer loyalty and brand loyalty. By this customers will feel that they are being valued and given importance
Helps Build the Preferences for Your Product:
Facebook marketing will help you to build the preferences for your product in your target customers as compared to your competitors. People will get to know about your product by the trusted sources that is their friends so it will develop a sense of preference for your product among people.
The small business promotions are important to run a successful business. There are a number of techniques which work at best in promoting your small businesses. No matter how strong your brand, service or product, you have the main responsibility to act consciously while the small business promotion. No one else would perform the job for you and in fact, you shouldn’t rely on any other person.
Another main thing is that there are budgetary constrains for sure. The promotion of the small business does not require large expense and expenditure. Facebook is very helpful in small business promotions and one can make his/her business famous by marketing it on Facebook. So, if you want your business at peaks then you should go for it and market your business on Facebook which is a good source. You can also make your products famous with the help of marketing on Facebook.
This is a guest post from Lewis, who is an advertiser and usually post ads like new condominiums for sale in craiglist and online directories.